The Rocking Chair Paradigm, vu par Viaccess Orca

People who watch lots of television have long been defined as ‘couch potatoes’. The image that springs to mind is one of family members or a group of friends staring at a TV screen, while lounging on the living-room couch, nibbling snacks and drinking sodas. But the advent of multi-screen consumption combined with the rise of applications, is dramatically changing this picture. It is no longer about passive/group/single-screen viewing but rather an active/individual/multi-screen experience. So let’s explore the key elements of this transition....

The Rocking Chair Paradigm

People who watch lots of television have long been defined as 'couch potatoes'. The image that springs to mind is one of family members or a group of friends staring at a TV screen, while lounging ...

http://blog.viaccess-orca.com/industry/rocking-chair-paradigm/